LabWe are committed to raising the standards of the marketing profession in Hungary. To this end, we have organized educational and informational events, given presentations at conferences and higher education institutions, founded and supported professional awards, published a book called “Minden, ami marketing” (Everything To Know About Marketing), and created a four-step model indispensable when it comes to brand activation. Our agency is a member of the Hungarian Marketing Association and the Association of Communication Agencies in Hungary. Our founder, Ferenc Hinora, is the president of the Hungarian Marketing Association.
Events and lectures in autumn 2016:
The 28th National Marketing Conference and the Marketing Masters present: November 15-16-17, 2017 – MARKETING WORLD
Professional awards founded by our agency:
- National City Marketing Award
- National SME Marketing Award
Applications for these awards are invited through a joint effort with the Hungarian Marketing Association
- Minden ami marketing / Everything to Know about Marketing
Brand activation model:
What makes a brand successful? Why is it that leading brands all over the world have the ability to develop so strong ties with their users and consumers? What is the secret behind success brands?
Brand activation is the next evolutionary stage of marketing. While the main goal and essence of old school advertising is to urge and stimulate purchase, brand activation focuses on consumer involvement, engagement in brand experience, and memory generation. Brands using the methodology of brand activation recognize that today’s consumers are intelligent and well informed buyers who can make conscious decisions on whether they need something or not. What means remain to address them and capture their loyalty? Our four-phase brand activation model offers the answer to this dilemma. To find out more, click here: